In this episode of The Rowdy Alternative, Sam Burgh sits down with Brennan Gatlin, founder of Western Grunge Tape Deck, for a deep dive into the rise of the red dirt music scene, independent artist advocacy, and the evolution of his brand. They discuss the recent Ragweed Festival, the ups and downs of building a music label, and how a clash with Whiskey Riff unexpectedly boosted their momentum. Brennan shares how his roots in the Air Force and wrestling shaped his tireless work ethic and his commitment to creating space for independent musicians to thrive—without industry gatekeeping. From grassroots podcasting to full-blown music promotion, Brennan breaks down what it takes to build a movement rooted in authenticity, community, and a love for live music.
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